Why is Harley-Davidson dropping diversity initiatives after the right-wing anti-DEI campaign?

They need new customers or they’re done. Their existing customer base is aging out and, well, dying. Millennials don’t like their motorcycles, but Harley has long been a company that flat-out refuses to change their products to match what people want; they’ve long believed they should make whatever they want to make and people should just buy that.

So what do you do if your existing customer base of geezers and sycophants hates the idea of you selling to a new demographic? If you’re Harley, you keep selling to the old demographic and hope for a miracle.

This…is not a healthy company with a bright future ahead.

My boyfriend always verbally abuse me and makes me cry. If I try to tell him how hurt I was, he says to me he loves me and can't hurt me but always abuse me. Why?

Big noisy eyewateringly expensive machines that make senior citizens feel like it’s still 1962.

They’re terrified to abandon these guys because they know these guys buy their bikes, at least until they go broke buying Trump shoes and NFTs. Millennials think Harley Davidson is a joke, mainly because Harley Davidson is a joke. Gen Z is like “Harley who? You mean the Joker’s girlfriend? Margot Robbie? Yeah, she’s hot.”

Harley geezers love spreading contempt for smaller, lighter Japanese “rice burners,” after they’ve taken their Geritol and used their walkers to hobble to the front porch for another rousing afternoon of “hey you kids get off my lawn.”

Can people who have never met you tell if you are a covert narcissist?

Conservative old men who haven’t seen a movie since Dennis Hopper stopped being a leading Hollywood draw.

What is their product?

All their existing customers shake their canes and whine about them “selling out.”

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If Toyota were facing demographics that grim, they’d, you know, change their lineup and try to appeal to new customers.

Typical Harley-Davidson customer

What happens if they try to attract new customers?

How can the citizens of Russia accept the enormous difference between people? The richest 500 Russians own more than the poorest 99.8% of the entire Russian population combined. Why don't we see any protests?

Harley-Davidson is facing some rather unfortunate demographic realities. If you look at their sales since the 1990s, they’re looking pretty grim:

Next year, things will turn around. Next year for sure. We just have to hang on until then. Next year.

But Harley is trapped. They’re a lifestyle brand, not a motorcycle company. When you look at them as a lifestyle brand rather than a motorcycle company, a lot of things start to make sense.

Why does my crush always looks at me in a sad way whenever I talk with other boys, and if he catch me staring on him then he go and flirt with other girls and then check if I am looking at him?

Whenever they try to get new customers, they risk pissing off the dudes who were born to ride Donald Trump, or at least fellate him.

What happens if they build new bikes?

The demographics for Harley-Davidson are just as grim as their sales figures: the average Harley customer is over 50, and the average age of a registered Harley motorcycle is about 10 years.

Can the existence of past lives be proven without the use of hypnosis or a pendulum to inquire about previous incarnations?

They sell obnoxiously, stupendously overpriced bikes to old white men who wear Donald Trump jackets.

What is their lifestyle?

The Geezer Brigade starts flinging their walkers about and posting angry diatribes on AOL.

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